Santana Row Summer Fashion Show 2010

Santana Row Summer Fashion Show 2010

Fashion making a splash

Santana Row held its 2nd annual Summer Fashion Show and Poolside Soiree the weekend of May 1, 2010. The soiree was held at the Santana Row residential loft under the radiant California sun. As guests made their way past the red Ferrari and charcoal Maserati adorning the entry-way to the event, they were welcomed by various vendors who had their posh items on display. Guests were also treated to sumptuous hors d’ oeuvres from Santana Row-based restaurants, Thea and Yankee Pier, and were refreshed by Smart Water, Vitamin Water, and various wines from bay area vintners.

The ambiance was reflective of Beverly Hills living, with palm trees and white draperies swaying in the gentle breeze and the sunshine illuminating the catwalk. The atmosphere was so relaxed that I forgot that I was in the bustle of city life, and instead felt like I was on an exclusive resort on a Hawaiian Island. And with the weather being so warm, having the event poolside was appropriate and quite tempting.

This year’s show featured 20 well-known designers. Some of the bigger names in fashion included the ever-present Anne Fontaine, newcomers to the Row, Franco Uomo, Vera Bradley, Pink Stripes, Priscilla of Boston, and many more.

While making my way to my seat, I could not help but notice how stylish guests of the show were dressed. A few of them could have easily been a part of the fashion show itself.

The show promptly began with Anne Fontaine’s creations, as her signature ruffled white tops and black pencil skirts were modeled down the runway. Modes by Franco Uomo, Anthropologie, and the remaining posh designers followed.

Summer Trends 2010

This summer’s trends include:

  • Both long and short floral and multi-patterned summer dresses.
  • Silk and satin summer dresses.
  • Form-fitting mini and thigh-high dresses.
  • Off shoulder one-piece dresses.
  • Short shorts.
  • Dark and white denim, and white linen capris.


Popular colors of this season include: the always classy and chic black; black and white combinations; bright colors like orange and yellow; purple; and pastels like baby-pink, baby-blue, and green. Gray, turquoise, royal blue, taupe, wine red, teal, and metallic gold and silver are some of the elite colors that will surely make a bold statement this summer.


Checker patterns, black and white stripes, floral, and paisley were the designs of choice.

Women’s fashion


Classic black pencil skirt; one piece off shoulder mini black dress; silk, cotton, and ruffled-top strap dress; multi-colored and patterned dresses; tie-dyed form-fitting ruffled mini-skirt one piece dress; short and long multi-patterned and floral patterned summer dresses; short and long flowy chiffon dresses; and halter top dresses.


Ruffled handbags; black, oatmeal, and red and white belts; floral print bags; paisley and rhinestone-studded clutches made out of metallic-colored leather; big black cargo style purses; fedora hats; bronze, gold, and silver buckle belts; white tassel leather handbags; red, orange, and brown leather purses; big hair bows; hoop earrings of any size; feather earrings, gold and silver bangle bracelets; charm necklaces; floppy straw summer hats; multi-color silk scarves; and jewel or diamond-studded chokers for a formal look.


Gladiator-style sandals; black, silver, and gold stiletto heels; open-toed leather heels; wedge platforms; flip-flops; both fat and thin ankle-strap heels; and white leather ballerina flats.


Dark denim Capri shorts; multi-color short shorts; white, dark, and gray denim skinny jeans; white stretch cotton skinny jeans; parachute pants; bright-color leggings; and white linen Capris.

Men’s fashion

Although the women’s fashions made a splash among the onlookers, the men’s fashions had a wide variety of looks that would surely catch the eye of the female persuasion. Much of the men’s fashions were also quite similar to the textures, colors, and styles of the women’s fashions. Ladies, if you are looking for a way to make your man shine, the following looks will surely make your man sizzle with sexiness this summer. And guys, if you are still looking for that special someone, these looks will definitely grab the ladies’ attention.


Relaxed fit faded jeans; dark denim form-fitting jeans; sporty or knee-length trouser shorts; fitted faded jeans; and white cotton sports pants.


White linen shirt; baby-pink, baby-blue, and purple dress-shirt under an all gray or all black suit; short-sleeve dress-shirt over a casual shirt; white v-neck shirt; black suede jacket over a white dress-shirt; Hawaiian-inspired short sleeve shirt over a casual orange undershirt; and polo shirt.


Flip-flops; pointy-toed black or brown shiny leather shoes; gray or light blue suede or leather oxford shoes.


Shoulder briefcase; dark shades of your choice; fedora hat.

For a more formal look – silk, paisley dress-shirt, black and white striped silk shirt, or dark gray dress-shirt with form fitting dark denim jeans, fedora hat, cool shades, pointy toed black or brown shiny leather shoes, and a contrasting color tie. Or, a gray metallic one-piece suit with striped dress-shirt and shiny black patent leather dress-shoes.

A fashion fairytale ending

The show came to a conclusion with a fairytale-like ending, as Priscilla of Boston made her Santana Row debut. There were many traditional wedding dresses with the classic ruffled bottom, simple lines, and overall elegant presence, but there were a few bold designs that gave the bride the option of being sultry and sexy. The two dresses that stood out the most were the strapless mini-skirt wedding dress with ruffled floral-like accents placed across the chest, and the long strapless diamond-encrusted wedding dress with the diamond-encrusted choker. Both dresses were quite risqué.

This summer will surely be known as the summer of fun, flowy, and sexy.

Photography courtesy of Sophia M. Papadopoulos

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