Benefitting Goodwill of Silicon Valley
Production by Helium Magazine
Friday, October 8th, 2010
At the Marriott Hotel in Downtown San Jose

The second annual Eco Chic Fashion Show will feature an earthly cool cocktail party, fabulous signature dinner and — of course — the show! As they take the catwalk, you might recognize some of the VIP models as members of families who helped to shape Silicon Valley.

If you were at last year’s show, you saw how imagination turned high-end donations into edgy cocktail dresses, exquisite goddess gowns, and one-of-a- kind couture outfits designed to make a fashion statement.

This fall, we will take a journey to the past to see what inspired us through Generations of Change… Then, we will move to the present, where talented designers will re-fashion brand name and vintage Little Black Dresses. The dresses will be shown with incredible hats made by Melissa Bolin of Kitty Andrews Millinery and will be up for Live Auction after the show… Finally, we will explore the future of fashion as young designers from San Jose to San Francisco face off in a challenge to show the best of Eco-Street wear and Eco-Evening wear.

2010 Eco Chic Fashion Show Program

5:30 PM — Reception and Silent Auction (No Host Bar)
6:30 PM — Dinner
8:00 PM — Fashion Show
9:00 PM — Live Auction and Designer Shopping Event

If you’re interested in participating in one or more of these challenges, visit Goodwillsv.org/fashionshow

TICKETS AVAILABLE HERE

The Campaign

Photography by Jack Husting
Makeup & Hair Styling by Christal Saville of Christal Clear Cosmetics
Featuring  models Renata Gar & Christine Yee
Design & Production by Matthew Mountford