So, why Helium?

Note: If you’re a stuffy and pretentious science wiz, go away. Fashion rejects you.

For the rest of the world who doesn’t care that He² (Superscript: a typographic representation of Helium next to its atomic number in the Periodic Table of Elements) looks like He₂ (Subscript: two fused Helium molecules called Helium Gas), our interpretation of science should suffice.

Helium (the element) is one of the most abundant gases in the universe, and it was formed in the Big Bang. He² (the magazine) has a ruthlessly ambitious plan to explode Silicon Valley’s fashion society into cohesively renowned existence.

A fashion line is composed of outfits. Outfits are composed of clothes. Clothes are composed of fabric, and eventually it works its way down to the atoms that make up the elements.

And finally, Helium just sounds cool.